T-Mobile Video Wall

Inside the T‑Mobile flagship in Times Square—crafted by the Razorfish Emerging Experiences team—a massive LED video ribbon dominates half the interior, wrapping overhead like a vibrant magenta halo. This 20‑ft high by 75‑ft long display, featuring over 3.2 million perfectly synchronized pixels, engulfs guests in immersive branded content, reflecting T‑Mobile’s bold “Un‑carrier” identity. Whether broadcasting animated campaigns, this expansive screen reinforces brand energy and captures the essence of Times Square inside every visitor’s experience.

CONTRIBUTIONS

Motion Storyboarding

CLIENT

T-Mobile

AGENCY

Razorfish Emerging Experiences

Design

Bold typography, and an interactive globe at any angle.

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Work

Kafka Summit 2024Conference Branding

DavinciInteractive Table

AmgenConference Branding

T-mobile Simple GlobalInteractive Display

T-mobile Music FreedomInteractive Display

Kafka Summit 2019Conference Branding

T-mobile Video WallVideo Wall

Current 2025Conference Branding

BrightFunnelKeynote Design

ChronicledKeynote Design

© David Paslay 2025