INTERACTIVE DISPLAY   •   SOCIAL  

T-Mobile Simple Global

T-Mobile partnered with the Razorfish Emerging Experience team to elevate their brand for the launch of their new Times Square store. As a core member of the design team, I collaborated with a larger group to create an experience that seamlessly integrated cutting-edge technology and design.

I was specifically tasked with leading and designing the user interface for the Simple Global Selfie Station. Throughout the process, it was crucial to maintain brand consistency and ensure the visual design aligned with the technology at every stage.

ROLE

UI Design
Art Direction
3D Modeling

CLIENT

T-Mobile

AGENCY

Razorfish Emerging Experiences

The Store

With over 2000 square feet of space, we worked with T-Mobile closely to better understand what it was they wanted to communicate to their customer base.

SEE RELATED EXPERIENCE

Attracting Visitors

Looping video to promote the experience for visitors walking by.

Design

Bold typography, and an interactive globe at any angle.

Modeling the Globe

To get the right look and feel I used Cinema 4D to map the globe correctly with T-Mobile colors.

Interactive Cards

Each country containes interactive cards guiding and educating the visitor.