T-Mobile Simple Global

T-Mobile partnered with the Razorfish Emerging Experience team to elevate their brand for the launch of their new Times Square store. As a core member of the design team, I collaborated with a larger group to create an experience that seamlessly integrated cutting-edge technology and design. I led the design of the user interface for the Simple Global Selfie Station, ensuring brand consistency and aligning the visual design with the technology throughout every stage of the process.

CONTRIBUTIONS

UI Design
Art Direction
3D Modeling

CLIENT

T-Mobile

AGENCY

Razorfish Emerging Experiences

Attracting Visitors

Looping video to promote the experience for visitors walking by.

Design

Bold typography, and an interactive globe at any angle.

Interactive Cards

Each country containes interactive cards guiding and educating the visitor.

© David Paslay 2025