T-Mobile Music Freedom

In addition to Simple Global, T-Mobile approached Razorfish to promote their Unlimited Music Streaming service, which allowed customers to stream music without using data. The experience guided visitors through a step-by-step process by answering a series of questions. With three stacked displays—only the middle one being touch-enabled—I had to design a solution that worked effectively within these hardware constraints.

CONTRIBUTIONS

UI Design
Art Direction

CLIENT

T-Mobile

AGENCY

Razorfish Emerging Experiences

Characters

Each genre of music had it's custom illustrated character.

Attracting Visitors

Looping video to promote the experience for visitors walking by.

Designs

Accommodations were made for the three horizontally stacked screens to minimize the distraction caused by the display bezels.

© David Paslay 2025